Keyword research

Are you using your customers’ words?

You call it “residential HVAC services”. Your customers type “furnace repair near me”. If your website doesn’t speak their language, Google sends them to someone whose does — however good you are.

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  • What people in your area actually search
  • How many search, and what each search is worth
  • The ones you’re closest to winning
Keyword research · Kamloops, BCExample
✓furnace repair kamloops1,300
✓heat pump installation880
✓hvac near me720
–furnace repair kelownaAnother city
Why it matters

Every search is a customer asking for you.

Behind each keyword is a person with a problem and a phone. Knowing which searches matter is the difference between a website that brings in work and one that just sits there.

Be found for what people type

Customers don’t use your industry’s terms. A page built around their words gets found; one built around yours often doesn’t.

Put effort where demand is

See how many people search for each service every month, so your website, your content and your time go where the customers are.

Know what a search is worth

What advertisers pay per click shows what each search is worth to businesses like yours — and what ranking for it for free would save you.

Win the near-misses

Searches you already show up for on page two are the cheapest wins there are. A small improvement puts you in front of real customers.

Find room to grow

Demand in nearby towns, or for services you offer but never mention, shows where new business is waiting.

Stop paying for the wrong words

Ads and SEO spent on terms nobody searches is money gone. Knowing the real demand keeps every dollar pointed at customers.

The cost of guessing

If you’re not on page one, someone else gets the call.

When a thousand people a month search for exactly what you do, in your town, every one of them picks from the first handful of results. If you’re not there, those calls still happen — they just go to a competitor.

Keyword research tells you which of those searches are worth fighting for, so the work you put into your website actually turns into customers.

See where you rank today
SEO Report · yourbusiness.caExample
As seen in Kamloops, BC
KeywordGoogleBingYahoo
plumber kamloops132
water heater repair495
drain cleaning near me7128
emergency plumber13—16
9 of 14 on Google’s first page

Questions, answered

We already know our keywords. Why research them?
Most businesses know their services, not how customers search for them. The words people type are often plainer, more local and more urgent — and the gap between the two is where customers get lost.
Isn’t this only for big companies?
It matters most for local businesses. A few searches in your town can be worth more than thousands of national ones, because every one of those searchers is a customer you could actually serve.
We run Google Ads. Do we still need this?
Yes — it shows which searches are worth paying for and which you could win without paying at all. Ranking for your best searches lowers what you need to spend on ads.
What do we actually get?
A shortlist of the searches worth winning for your area, each with how many people search it, how competitive it is and what it’s worth — sorted and explained, with the likely keepers ticked. The ones you choose go straight into an SEO Report so you can see where you stand.

Find the searches worth winning.

Tell us your website and we’ll send a free report: what’s working, what isn’t, and what to fix first. Or just call — we’re happy to talk it through.

Get a free reportCall 1-236-425-4400
Call 1-236-425-4400